John Rock brings his broad strategic business background to his current role of Chief Operating Oﬃcer at Axito where he oversees the end to end operations and functions of the business.
John’s holds broad based business skills and capabilities in the areas of management, project implementation and business strategy implementation.
He started within a large retail business delivering corporate sales, before branching out into small business across various sectors.
Prior to joining Axito, John was appointed as the WA State Director of Jetts Australia to provide national oﬃce support to over 45 businesses and many key stakeholders.
- Axito (2019-present)
- Jetts Fitness (2015-19)
- Rockstar Holdings (2014-16)
- Rockstar Fitness (2013-Present)
- Patorocks (2009-13)
- GolfBox (2000-04)
- Bachelor of Arts (Rec), Edith Cowan University – 1995
- AAMC (Cert 4 in Finance and Mortgage
- Scope Training (Cert 4 in Training and
Expertise at Delivering Programs
- John has delivered many innovative technical and operational solutions and programs utilising best practice.
- John has overseen the roll out of a new generation of design and software platform
incorporating customer loyalty across the network, maintaining the customer experience at
- With any project, John always asks how we can deliver it better. Better to our people, better to our customers and better to our stakeholders.
Best Practice Implementation
- John’s broad experience has enabled him to gain insight into innovative best practice
- In alignment with organisational policies and practices, innovative solutions enable a
problem-solving attitude to delivery that exceeds standards
- Performance of operational strategies through the utilisation of technologies and innovations, has allowed significant resource savings across many business facets.
- John’s ability to foresee project obstacles, and potential problems, enables clear and concise
- He often is positioned as the joining point between many business functions enabling
- Communication with and understanding of all parties of the business, assists Johns ability to
bring strategic plans to fruition on time and on budget highlighting a performance-based
- Through connection to all Teams, John has an innate ability drive performance uplifts and
maintain high quality execution.
- John demonstrates strong communication skills to engage with teams to increase operating
efficiently and cohesively.